People love to hear an interesting conversation because dialogue
makes things fun. But when you are podcasting solo you miss out
on that element. However, interviewing guests can add that exciting
element to your podcast.
Interviewing is not as simple as ask a question
and get an answer. There are a few things that you should consider.
1. Prepare for the interview. Make sure to do background
research on your subject. Background research includes the 5 W’s
and H (Who, What, Where, When, Why, How), previous media coverage
that your subject has received, and obtaining bio sheets if applicable.
2. Prepare your questions. Write down your questions
in advanced and make sure to organize them in a way that flows.
3. Prepare to listen. When newbie interviewers have
the questions written down they tend to not listen to the answer
that the person gives. They just ask a question and move on to the
next question. But when you truly listen to the answers, you’ll
come up with more questions that will add depth and excitement to
your interview.
4. Prepare your guest. You’ll get a much better
interview if your guest is prepared as well. Before you start, be
sure to inform your guest of the types of things that will be discussed.
Don’t give them each question word-for-word because that will
give your interview a “scripted tone”. However, given
them a basic overview so that they can prepare.
• One thing to remember is to always maintain
control of the interview. Don’t allow your guest to ramble.
• Make sure you ask open ended questions.
Avoid questions that begin with do you, have you, would you, could
you.
• Avoid asking leading questions. Take your
opinion out of the question before you ask. For example, if you
ask “Were you excited about the tour” you’ll either
get a yes I was excited or no I was not excited. The guest will
be focused on the word “excited”. But if you ask “How
did you feel during the tour?” you’ll get a much better
answer.
DJ
Nelson can help your business communicate effectively. As corporate
communications consultant she provides businesses with copy that
sells. Listen to her podcast by visiting www.BoldBusinessTalk.com
